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PitchCraft Media

Tales of Media
All the ins and outs of PR, Marketing, and Media!

The Secret to Winning on Social Media? Your Customers Are Already Creating It
By Anthony Lopez-Rizzo What is UGC made with Canva A few weeks ago, I was sitting in a coffee shop, half-working, half-scrolling TikTok...
PitchCraft Media
Apr 83 min read
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How Filmmakers Can Build a Smart Marketing Budget (Without Breaking the Bank)
By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether...
PitchCraft Media
Apr 32 min read
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Public Relations 101: How to Write a Press Release
By Anthony Lopez-Rizzo Photo by onefoursix.com A well-crafted press release is a powerful tool to generate media coverage, attract...
PitchCraft Media
Apr 22 min read
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How to Build a Buzzworthy PR Strategy as a Published Author
by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just...
PitchCraft Media
Apr 13 min read
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New Jersey’s Film Industry Boom: Tax Breaks, Big Productions, and Film Festivals
By Anthony Lopez-Rizzo Plans for Netflix Studio in Bayonne by NJ.com New Jersey’s film industry is thriving, not just because of...
PitchCraft Media
Mar 312 min read
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The Pokémon Card Comeback: How Businesses Can Capitalize on the Trend!
by Anthony Lopez-Rizzo photo by Screen Rant Pokémon cards are making a massive comeback and it's not just for collectors. From childhood...
PitchCraft Media
Mar 272 min read
8 views
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Top 10 Must-Visit Businesses and Experiences in Jersey City
by Anthony Lopez-Rizzo Jersey City waterfront by NJ.com Jersey City is quickly becoming one of the hottest spots in the Tri-State Area,...
PitchCraft Media
Mar 264 min read
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What’s Trending on TikTok in 2025: The Hottest Content Creators and Businesses Are Posting
By Anthony Lopez-Rizzo TikTok continues to dominate as one of the most influential platforms in the digital world, and 2025 is no...
PitchCraft Media
Mar 254 min read
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When to Start PR for Your Business?
by Anthony Lopez-Rizzo So, you’re thinking about PR for your business, but you’re not sure when’s the right time to start. Should you...
PitchCraft Media
Mar 243 min read
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The Power of Publicists for Influencers: Elevating Your Brand and Influence
By Anthony Lopez-Rizzo influencers wield significant power in shaping trends, consumer behavior, and brand perception. With millions of...
PitchCraft Media
Apr 15, 20243 min read
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The TikTok Ban Ripple Effect: Implications for Sponsorships and the Influencer Industry
By Anthony Lopez-Rizzo, In recent years, TikTok has emerged as a powerhouse in the world of social media, captivating audiences with its...
PitchCraft Media
Apr 11, 20242 min read
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A Beginner's Guide to Talent Management: Navigating the Creative Industry
By Anthony Lopez-Rizzo, Artists often have a vision, a talent, and a passion for their craft, but successfully navigating the complex and...
PitchCraft Media
Oct 11, 20234 min read
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Understanding the Difference Between a Talent Manager and Talent Agent
by Anthony Lopez-Rizzo, In the dynamic world of entertainment and talent representation, two key players often come into play: Talent...
PitchCraft Media
Oct 3, 20233 min read
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A Guide to Networking at an Event: Building Meaningful Connections
By Anthony Lopez-Rizzo Networking at an event is more than just exchanging business cards or engaging in small talk—it's about...
PitchCraft Media
Sep 26, 20232 min read
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Navigating the Creative Landscape: Balancing AI and Human Ingenuity
By Anthony Lopez-Rizzo, In the rapidly evolving world of technology, Artificial Intelligence (AI) has emerged as a powerful tool that...
PitchCraft Media
Sep 19, 20232 min read
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Balancing Content Creation and Instant Gratification: Building Lasting Engagement
By Anthony Lopez-Rizzo, In today's fast-paced digital world, instant gratification has become a prevailing expectation for consumers....
PitchCraft Media
Sep 12, 20233 min read
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How to create effective AI prompts to produce an effective project!
By Anthony Lopez-Rizzo, AI is increasing in popularity in many industries; this means a lot of creatives and non-creatives are going to...
PitchCraft Media
Sep 5, 20233 min read
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The Lost Art of a Genuine PR Apology: 5 steps to apologizing effectively!
By Anthony Lopez-Rizzo We all have done something that has unintentionally hurt/offended someone and became the villain in someone's...
PitchCraft Media
Aug 29, 20233 min read
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Crafting Unforgettable Experiences: Get everyone talking about your PR Events
By Anthony Lopez-Rizzo In the world of Public Relations (PR), organizing events can be a powerful strategy to engage audiences, build...
PitchCraft Media
Aug 22, 20232 min read
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The Beginner's Guide to PR Gimmicks: Building Buzz and Engagement!
By Anthony Lopez-Rizzo Public Relations (PR) plays a crucial role in shaping the public image and perception of a brand or individual. In...
PitchCraft Media
Aug 15, 20232 min read
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