5 Reasons PR and Marketers should play DnD!

By Anthony Lopez-Rizzo

-Hand-rolling dice by StockPhotos

DnD (Short for Dungeons and Dragons) is an immersive tabletop roleplaying game filled with adventures, array of fun classes to play, plot twists, and gut punching laughter that has been gaining popularity for the past 3 years. As the media and advertising industry increases its creativity, the competition for gathering audiences' attention has never been more difficult. How can DnD take your campaigns to the next level? Here are 5 Reasons PR and Marketers should play DnD!

Diverse interests in DnD Players and interests are still rising:

According to Fiction Horizon, The tabletop rpg genre has over 50 million players as of 2023! The game’s regained popularity resulted from the Covid-19 locked down, resulting in many types of people playing it. Dnd has 100+ different game genres with many different ways to play. DnD is so special because any story can work with its gameplay mode (Just like marketing and PR gimmicks!). Marketers and PR professionals can implement that into their Content and bring eyes to their campaign because no company that is not gaming has taken full advantage of this content already setting your campaign apart from the competition. DnD can make a great conversation starter at networking parties as well and you will be surprised how many people have played/heard of the game!

Immersion and Roleplay Make a Great Campaign:

In order to be a great Dungeon Master (a person who organizes and oversees the playing of the game and is in charge of narrating the details of the story that are not controlled by the players) you have to make sure your players are having fun, tell a compelling story, and immerse your players by roleplaying. Telling stories is a Marketer and PR professional’s bread and butter but they tend to leave out the fascination in their campaigns making some of the campaign content flat. Games are a perfect way to immerse and get the most interaction with your audience! You can find some DnD content online that can definitely help inspire some of your latest media campaigns.

Event Coordination and Team Bonding:

DnD is a great way to exercise event coordination! DnD can be a great way for my managers and networkers to interact with your employees in a relaxed setting. All you need is a game table(laptops if you want to do it online), some food, music to create ambiance, and your campaign book! Everyone loves a good party game with adventures so expect many smiles the next work day and your DnD event being the talk of the town!

Story-Telling Practice:

DnD is all about storytelling whether you are the player or the dungeon master. In order to tell a great story you have to engulf yourself along with roleplaying in your narration and that is something we can put into practice when pitching.

Fan and Gaming Culture Makes You Relatable:

The best media campaigns are the ones that provide relatability! Fandom culture has been taking a firm grasp of the latest trends on social media. Participating in these conversations by creating content will warm your potential audience and is a great way to catch a journalist's eye when you have a story that adds to the trends. For business, Fandoms and gamers have a lot of spending power along with being loyalists to those who share their interests. So catch some online W’s by implementing some DnD in your online presence!

DnD is such a welcoming community and would love to have more players to add to their campaigns! If you don’t know where to start, D&D Beyond is a great place to begin your adventures! There are many ways to join a game from Reddit threads, libraries, and coffee shops to Roll 20, discord servers, and facebook groups! Liked these tips and need a magical Marketing or PR campaign that will captivate your dream audience? PitchCraft Media can conjure up the campaign of your brand's dream! Contact us and book a meeting with us today to get started on your PR and Marketing journey!