How to Build a Buzzworthy PR Strategy as a Published Author

by Anthony Lopez-Rizzo

Photo Provided by goodreads.com

Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in.

1. Craft Your Author Brand & Message

Before you start reaching out to the media, define your brand. Ask yourself:

• What makes my book stand out?

• Who is my ideal reader?

• What key themes or expertise do I offer?

Your brand should be everywhere in interviews, social media, and all your promo materials.

2. Create a Killer Author Website & Media Kit

Your website is your digital HQ. Make sure it includes:

• A professional bio & high-quality author photo

• Details about your book(s)

• Contact info for media inquiries

• A downloadable media kit with a press release, book summary, author Q&A, and past media coverage

A media kit makes it easy for journalists and bloggers to feature you with no back-and-forth needed.

3. Make Social Media Your Hype Machine

Social media is a goldmine for book promotion. Here’s how to make it work:

• Post behind-the-scenes content, book excerpts, and fun facts.

• Engage with your readers—respond to comments and DMs!

• Use trending hashtags to tap into relevant conversations.

• Collaborate with book influencers to expand your reach.

Hot tip: A blog or email newsletter helps establish you as an expert and keeps your audience engaged.

4. Master the Art of Media Outreach

Getting media coverage is all about pitching the right way. Target:

• Book bloggers & reviewers

• Podcasts & online interviews

• Magazines, newspapers, and literary journals

• Local & national radio/TV programs

Write a compelling press release announcing your book launch. Then, research journalists who cover your genre and personalize your pitches. (No spammy mass emails, make it personal!)

5. Plan a Book Tour & PR Gimmicks That Go Viral

Book tours boost your credibility and connect you with readers. Try:

• In-person signings at bookstores, libraries, and festivals.

• Virtual book tours with live Q&As, podcast appearances, and guest blogs.

PR Gimmick Idea: Run a mystery giveaway! If your book is a thriller, hide a secret message inside select copies. Readers who crack the code win exclusive content, a Zoom chat with you, or a limited-edition signed book. This builds hype and gets people talking.

6. Network Like a Pro

PR is all about relationships. Expand your network by:

• Attending book fairs, literary events, and conferences.

• Partnering with fellow authors & influencers for cross-promotions.

• Joining author groups and online writing communities.

More connections = more opportunities.

7. Track Your Progress & Adjust

PR isn’t a one and done deal. Stay on top of your efforts by:

• Setting up Google Alerts for your book & name.

• Tracking social media engagement & press coverage.

• Tweaking your strategy based on what’s working (and ditching what’s not!).

With consistency and creativity, your PR strategy can turn your book into a must-read. Need expert guidance? A PR pro or agency can help amplify your message and make sure your book shines in the spotlight.

Looking to take your book’s PR and digital marketing to the next level? Pitchcraft Media specializes in crafting immersive brand stories that get results. Contact us today to build your winning strategy!