What’s Trending on TikTok in 2025: The Hottest Content Creators and Businesses Are Posting

By Anthony Lopez-Rizzo

TikTok continues to dominate as one of the most influential platforms in the digital world, and 2025 is no exception. From viral trends to evolving content formats, the app is buzzing with fresh ideas, challenges, and movements. Whether you're a content creator looking to stay relevant or a business trying to tap into the TikTok craze, it’s essential to understand what’s currently trending. Here’s a roundup of the hottest TikTok trends you need to know.

1. Gelatin-Based Recipes: The New Trend for Health and Wellness

In an unexpected twist, gelatin-based recipes have taken TikTok by storm. Creators are experimenting with gelatin in everything from smoothies to health drinks. Gelatin, known for its collagen and amino acid content, is hailed for its potential benefits, like promoting skin elasticity and supporting joint health. This trend has sparked discussions about the health benefits of gelatin, making it a perfect fit for wellness-focused creators and brands.

Why it’s trending:It’s not just about the recipe—it’s the health angle that appeals to a growing number of consumers looking for functional foods. Creators are tapping into this niche, sharing innovative and delicious gelatin recipes that promote both flavor and wellness.

2. The "Chubby" Filter: Controversial, but Captivating

A filter that makes users appear larger is causing quite a stir on TikTok. Known as the “chubby” filter, this AI-driven feature has gained popularity for its humor and shock value. However, it’s also sparked backlash due to its potential to promote harmful body image standards.

Why it’s trending:The “chubby” filter trend raises discussions about body positivity, digital alterations, and social perceptions. While some users embrace the playful aspect of it, others argue it perpetuates harmful stereotypes. For brands and creators, this trend is a reminder of the responsibility they carry when it comes to promoting self-love and inclusivity.

3. Spring Makeup Trends: Fresh Looks for the New Season

With the arrival of spring, makeup lovers are experimenting with the latest trends that combine fun and practicality. From pastel eye colors to romantic blush tones and tulip pink lips, spring 2025’s makeup trends are all about celebrating beauty in fresh, natural ways. TikTok makeup tutorials and influencer transformations are inspiring users to update their routines with vibrant, seasonal shades.

Why it’s trending:Seasonal changes always bring a shift in style, and TikTok serves as the ultimate platform to share and discover new beauty trends. Spring makeup offers a chance to move away from the darker, winter shades and embrace more playful and light-hearted looks, making it an ideal way to connect with audiences in a visually engaging way.

4. Nostalgia Aesthetic: Vintage Vibes Are Making a Comeback

The love for all things retro is alive and well on TikTok, with creators using vintage color tones, grainy overlays, and early 2000s-inspired transitions in their videos. This nostalgic aesthetic is a way to tap into memories from previous decades, making it not only visually appealing but also emotionally resonant.

Why it’s trending:Nostalgia has a powerful effect on emotions, and TikTok users are reconnecting with familiar feelings through vintage styles. This trend is a goldmine for businesses in sectors like fashion, lifestyle, and entertainment, as they can ride the wave of nostalgic branding to draw in a broader, emotionally connected audience.

5. Viral Challenges and Hashtags: Engagement is Everything

TikTok challenges are a staple of the platform, and they continue to grow in popularity. The current viral challenge, “Losing My Boyfriend in a Mall,” sees users humorously recreating scenarios of losing their partners in crowded malls. These challenges often feature quirky, relatable content that is both engaging and shareable, driving viral participation.

Why it’s trending:TikTok thrives on user-generated content, and viral challenges give creators a chance to engage with others in fun, creative ways. For businesses, participating in or creating challenges can boost engagement and create brand awareness through humor, creativity, and audience interaction.

6. Music Trends: The Soundtrack of TikTok

Music is at the heart of TikTok’s creative culture, and certain songs are gaining massive traction on the platform. Songs like “APT. ROSÉ” by Bruno Mars and “Anxiety” by Doechii are making waves in the TikTok community, fueling viral videos and challenges. Whether creators are dancing, lip-syncing, or just vibing to the music, trending tracks are a major part of what makes TikTok content so engaging.

Why it’s trending:Music defines the energy of TikTok videos, and trending songs help videos go viral. For businesses, leveraging the right song or musical cue can elevate brand content, increase virality, and connect with audiences on a deeper level.

7. User-Generated Content (UGC): Real People, Real Stories

User-generated content continues to reign supreme as one of the most effective marketing tools on TikTok. From unboxing videos to reviews, UGC is key for building trust with potential customers. The trend isn’t just for businesses—content creators are also encouraging their followers to share their own content, which helps foster a more authentic and personal connection.

Why it’s trending:People trust people, not brands. UGC offers a way for businesses to showcase real experiences with their products or services. Content creators, on the other hand, can use UGC to engage their audience and encourage deeper interaction.

TikTok is an ever-evolving platform where trends come and go faster than ever before. For creators and businesses looking to stay ahead of the curve, it’s essential to tap into what’s currently resonating with users. Whether it's embracing the latest beauty trends, diving into viral challenges, or leveraging user-generated content, these trends offer opportunities to engage with the TikTok community and grow your brand.

By staying current with these hot trends, creators and businesses alike can ensure they’re not just riding the wave they’re making a splash.

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